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Thaddeus B. Brown
Thaddeus “Tad” Brown enters his tenth season with the organization, and his sixth as Chief Executive Officer of the Houston Rockets and Clutch City Sports & Entertainment. Brown oversees the planning and execution of all facets of the organization’s business operations relating to the Rockets and Toyota Center. He also works with Owner Leslie Alexander to set strategic goals and analyze future growth opportunities for the franchise, and serves as Alexander’s representative and Alternate Governor on the NBA Board of Governors.
During his tenure, Brown has been instrumental in forging strong relationships with community leaders, as well as developing and building the organization’s strategic business partnerships. The business team has thrived under Brown’s guidance, setting Toyota Center records for sellouts, attendance, total events, and customer satisfaction. Brown’s efforts to make the organization an industry leader in customer service and convenience has led to the introduction of Flash Seats, an innovative paperless ticketing system that allows season ticket holders, and concert goers the ability to manage their tickets online.
Brown has also served as the driving force behind the franchise’s strong community outreach efforts, which have focused on charitable giving, as well as hundreds of hours of community service. He is an active member of the Houston community, serving on the Board of the Greater Houston Partnership’s Opportunity Houston Committee, the Board of Central Houston, Boys and Girls Clubs of America and the Executive Board of Houston Children’s Charity, as well as numerous other business and charitable endeavors for which he represents Mr. Alexander and the organization. Brown was also named the Honorary Chairman of the 2009 World Trade Soirée, a world-class tribute to international business and the world marketplace hosted by the Greater Houston Partnership.
Before moving into his current role on Oct. 30, 2006, Brown served as Senior Vice President of Sales, Marketing & Broadcasting. During that time, he was responsible for the highly successful integration of the team’s Corporate Development, Marketing, Ticket Sales, Suite Sales, Media Relations, Broadcasting and Community Relations Departments.
Prior to joining the Rockets, Brown was a Founder, and ultimately, President of Streetball Partners International. He worked closely with NBC Sports and the NBA for over a decade to build Streetball into the largest global grassroots basketball property in the world. Brown managed all sales, marketing, sponsor service, licensing and new business initiatives for Streetball. He oversaw Streetball’s growth from a staff of 10 to over 250 employees worldwide during his tenure.
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